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What is a press release - and how does it really work? 📰 A press release is an official announcement meant to inform the media about something new - a concert 🎤, award 🏆, project 📂, or collaboration 🤝. It is written by a PR team or representative, not by journalists ✍️. Almost anyone can make one, and platforms will happily distribute them for a fee 💸. The ones that get noticed are valuable ✔️, credible ✔️, and backed by authentic news 🗞️ and trusted sources. That is when a press release
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