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The countdown to the Artemis II splashdown in California is on! On April 1, the world watched with bated breath as NASA launched its Space Launch System rocket from Kennedy Space Center in Cape ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

And when it doesn’t by Andrei Hagiu and Julian Wright Many executives and investors assume that it’s possible to use customer-data capabilities to gain an unbeatable competitive edge. The more ...