Last year I wrote an article questioning whether we should be using the term "customer technology" instead of "marketing technology." Frans Riemersma of Martech Tribe and the co-creator of the current ...

Technology Readiness Levels (TRLs), also known as Technology Readiness Assessments, help policymakers, philanthropies and investors, and innovators determine the development stage of emerging ...

The very simulation technology that Dr. Steve Levine dedicated his career to developing became a literal lifesaver for him, with the help of his daughter—who also happened to be the inspiration for ...